The Dirty Dancer
Jun – Dec 2016
A lingerie brand with a stripper heritage, born to inspire women to embrace their inner naughty, The Dirty Dancer delivers the sexiest and most daring outfits. The task was to commercialise the offering, using digital branding and strategic online content creation to grow an engaged clientele, before bridging the gap between the physical and digital worlds through live event and influencer campaigns. We worked closely with the team of the Dirty Dancer to launch a connected sub brand, developing the brand identity and website – taking care of overall marketing, social media and brand identity.