Heart & Soul | Hypnotherapy
The task was to re-brand one of London’s renowned Hypnotherapists based on Harley Street, to become more contemporary and pioneering in terms of imagery and perception in the minds of consumers, with the objective to bring in a new target audience.
Firstly, we went through re-branding exercises to innovate Mindy’s personal brand, driving the creation of a new website and online touch-points and also directing a photo-shoot to collate new imagery and branding. We helped Mindy develop a signature style on social media, creating new content tiers and diversifying her content strategy – going on to advise Mindy on how to manage her own social media. We explored strategic partnership strategies that could work to generate a buzz around hypnotherapy, writing new business pitches and proposals and taking care of press pieces, such as writing Mindy’s Biography and Entry into The Holistic Therapist Magazine Business Awards 2017.