Samurai | Boxing
Ex-professional boxer Cathy Brown was the second woman to acquire a professional boxing license, winning both the English and European titles. She rose to fame as the Bitch Boxer- ranked third in the World, profiling on national and international media through the 1990’s. Fiena’s task was to consult on Cathy’s personal brand and advise on brand positioning, giving creative counsel to the content and design strategy of her website, as well as the branding for her new venture: Boxology Academy. We work with individual female pioneers to grow and enhance their brand strategy, so they can monetise and reach higher heights.