Yes, every Thursday we run a co-working day especially for our selected Fiena entrepreneurs – with a beautiful view over Tower Hill and The Shard. It’s come to be one of my favourite days of the week as the girls all get together and its always great fun!!! Jae xoxo
This November, saw one of our First Meraki Circle Members embark on their first launch party for their new collection ‘Light Through The Grey’ at Fiena venue partner Courthouse Hotel in Shoreditch. Aishleen Lester has worked with Fiena since April 2017 and we were honoured to have seen her successfully build, ideate and launch this incredible collection – which is priced premiumly between £500 and £2000 per piece. We look forward to working with her next year on her next phase of growth!
Why care about design?
Because whether you like it or not, your consumer cares about it. Even if they don’t think they do, and they don’t look like they do – trust us. They Do.
Your brand design and aesthetic is the first thing that your target consumer looks at and judges your product, idea or service by.
As a start – up and newcomer in a market, you are as strong as the impression left on your target consumer… so you better make it a good one!
You want your company to stand out from the crowd. Correct? You want your target consumer to be captivated by your catchy business idea and you want the end result to be your target consumers coming to you to request access to your exclusive product, brand or service. Here at The Fiena Group, we believe it’s good to dream big. And we know the crucial part that well planned brand design and strategy plays in achieving this success as an upcoming mover & shaker in your industry. Well constructed brand design is KEY!
The question is – how do you achieve the right balance between aesthetics and function, when it comes to brand design? In fact, what IS the right balance?
Evidently, what is clear, is that, in any case, both aesthetics and function need to be united in serving the same purpose. What does this mean? They both need to be targeted and focused towards either assimilating in with your target consumers mindset, or disrupting it. They both need to consider the surrounding lifestyle of your target consumer; traditions, culture and trends. And then they both need to be united in their sense of innovation, building your positioning up as a unique, compelling “one of a kind” brand.
Just to give you some content, My name is Channa, and I work in The Fiena Group team but my background is in Visual Merchandising and Commercial Interior Design. This means I see the world in terms of design, branding and style. Come into my world for a moment and consider the following example:
Think about the impact a great window display represented at Selfridges can give you. It can be over-the-top impressive, mesmerising and inspiring, leaving you feeling like you just experienced a sense of the brand and collection displayed.
Now, think about a poorly executed window display on Old Street, and how it makes you pass by without even reflecting about the name of the store or collection at all, just blending into the buzz of other brands.
Which one would you remember – and why?
You want your brand to be the Selfridges display, with an outstanding approach that pops out stronger and louder, hits sharper and more original
So why not have a think now – what strategy do you think your brand could execute to give you the ‘dazzling’ and innovative Selfridges effect? How can you stay away from just being another brand or another tired store window?
Whilst your pondering on this question – why not open up your mind to hearing what the Fiena team think of your concept and brand? You may even qualify for the MERAKI VIP Circle – whereby on successful entry ,you will get to mastermind your growth strategy with female leaders, mentors and partners by your side, building on your brand recognition, reputation and character. #Exciting! Email info@Fiena.co with your brand information !